Based in New York, Gorotiza will continue to spearhead creative marketing campaigns for artists, including Shawn Mendes, keshi, and Lauren Spencer Smith
When Swift grappled with Apple in 2015, she noted that the fight was "not about me" – it was about other artists. The TikTok situation is the exact opposite.
Team now includes EVP, Mercury Records, Alex Coslov and SVP, Media, Mercury Records, Marisa Bianco. Mario Vazquez joins as VP, of Audience and Streaming